BRAVE MOVE. CLIENT-APPROVED.
Our task is to launch GoSAKTO90, with the objective to shift the mindset of the target market that mobile data usage is not just for video, social media, and gaming consumption, but for lifestyle as well.
Me and my copywriter partners, Andy Rivera and Zikki Montalan have been working our asses off, trying to put ourselves into GEN Z’s shoes. Researching, empathizing, and just laughing out loud over words that we don’t understand.
This dream of using just one word with different meaning was unbelievably approved by our Globe Prepaid clients. Not their usual manifesto material.
LIMITED BUDGET IS NOT A PROBLEM
As creatives, we are also aware of the limitation of the work. This is how the campaign looks like on digital. Thanks to the talented collaborators Iya Forbes (Photographer) and Kulotsky Man (Editor).
