THE CONNECTIVITY ECONOMY
Inspired by mathematical equations, the team came up with the design concept of endless probability. It felt like an incredibly vast idea so it needed a design language to make it tangible and grounded. We created an icon to represent each industry, and pin down an illustration style that can live on its own. The icons needed to be simple, recognizable, but still playful. The icons were rendered flat like material design at the initial stage, and became even more exciting with the 3D rendition with the help of Ivan Despi from Acid House.
COLLAB IS KEY!
Angel Guerrero called Brandie Tan, Ivan Despi, and Vic Icasas to bring the whole idea to life. Me and my partners Zach and Albert were just the kids having fun during the whole process.
The best part is, this is an initiative project. Nothing is stopping us from having fun, and playing with the new identity of Adobo Festival of Ideas.
The work won Bronze in Kidlat Awards 2021. 🥳
