ONLY TRUE FANS WILL KNOW.
Star Wars fans take pride in being knowledgeable about that certain galaxy, far far away. So, when Globe Telecom with their partnership with Disney for the screening of Star Wars: The Last Jedi held their exclusive Star Wars-themed quiz night, J. Walter Thompson Philippines created a promotional poster campaign that tested the Star Wars fan's knowledge of the Force. Each poster was comprised of found images resembling certain Star Wars elements (like a Light Saber, an X-Wing, even Kylo Ren) and one challenge: "Only true fans will know.
NOT EVEN A STAR WARS FAN
I am literally clueless about STAR WARS. And the funniest thing was, I was forced to watch the whole film series because it’s required for the project.
All the guys on the team were big fans. But yes, it didn’t stop me from having fun! The best part of this poster series was I wasn’t forcing my art director's eyes to see capture the photos I needed. A BB8 frying pan, a Death Star manhole cover, a Tie Fighter door handle, and so on. NO LUCK. BUT ALL WORK. I had to go around malls, roads, the hardware on a holiday.
Thanks, Dave Ferrer, Brandie Tan, Javey Villones, Albert Millar, and Macky Sanchez for forcing me to do this! Haha! The force was really strong.
Luckily, we converted these into metals during the Kidlat Awards 2018.