THE TYPEFACE THAT BEAT FACEBOOK
Snow Skin Whitening, a brand of skin supplements, had a lot to say online, but Facebook’s 20% text rule stopped them from saying more.
So we created a typeface made from images of beautiful skin to outsmart Facebook’s text recognition. When uploaded, Facebook recognizes the copy as images and approves it for posting, making Snow Skin Whitening the only brand able to speak freely online.
GOING HOME EARLY WAS OUR PRIORITY
It’s 2AM. Me and my copywriter partner, Zach Lim was shocked. We had 44 more content to work on. And we just wanted to go home as early as we can. Then this stupid idea came up. Thanks to Javey Villones, our Creative Director, one of the best people who can polish our turds and turn it into gold. We won silver in Kidlat Awards 2019. And successfully beat Mark Zuckerberg.
Thank you also, Kara Bautista-Yap, and Drin Alejandro for helping us bring this idea to life!