GOLD WINNER: BUSANWAVE
A cultural movement to promote a cultural city
This is my first ever international competition. My copywriter partner Zach Lim was just very hyped. He asked me if I wanted to join. We teamed up, and joined just for fun. No pressure at all. We just wanted to travel to Korea! Haha! Our team name is “Libreng Pangarap“ which means Free Dream.
The brief is to create a campaign for Busan Tourism in a span of 24 hours. We came up with an idea, to create a vision and aesthetic specific to the personality of Busan, Korea.
We didn’t expect to bring home the GOLD Award. We prioritized having fun in the beach, and just go wild with our ideas.
WE JUST REALLY WANTED TO TRAVEL FOR FREE
It sounds weird but the best advice that we ever got was, “Don’t try to win the competition”. Focus on making an idea that you are proud of. The rest will follow. If you go into the competition thinking of what the jury will be looking for, you’ll come up with an idea that feels safe or expected. Young creative competitions are meant to find new ideas from a new generation of creatives. It’s our best shot at showing the ad industry what we can bring to the table. So don’t overthink things and think of what you should be doing. Think of what you want to do.
Thank you so much Golda Roldan, Dave Ferrer, Brandie Tan, and Javey Villones for supporting our dreams.
Many many many thanks also to Angel Guerrero for taking care of us in Busan.
“‘Busan Wave’ stood out as a big platform idea that recognised the Korean Wave craze, and created a new sub-genre of Busan Wave – a more laid-back, beachy version of Korean Wave that could apply to music, drama, art and more. It didn’t just give a feeling for what the Busan experience would be like – it actually helped set a vision for tourism in the city,” Pick explains.
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We do not own any of the videos, music, photos in the video. No copyright infringement intended. During the competition, we asked the rules if we can get from anywhere in the internet.
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ZACH LIM & VILLARICA MANUEL: “TRUST YOURSELF & DON’T OVERTHINK THINGS”